The great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as cheerios, cocoa puffs, frosted. Martin marty gitlin has 171 books on goodreads with 2146 ratings. How breakfast got its crunch there must be a rule of thumb in popculture archaeology that states that the allure of any topic is inversely related to its assigned importance in the affairs of humanity. Think twice, for you will spend many a greyishgreen hour whomping roomtemperature cream of mushroom onto sidewalks, to compare its similarity to vomit with that of tapioca. But such is not the case, as proven by the great american cereal book. Jan 31, 2012 the great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as cheerios, cocoa puffs, frosted. Americans love their breakfast cereal, which is second only to milk and soda in supermarket spending.
How breakfast got its crunch by marty gitlin and topher ellis abrams the boxtop cereal newsletter by senior editor david morgan. North olmsteds marty gitlin crunches breakfast facts in the. A pop culture compendium of breakfast cereal history, lore, and over 300 photographic images from the last 100 years. The great american cereal book how breakfast got its crunch abebooks. Cereals and their cartoon spokescharacters are some of. The great american cereal book book snoisle libraries. The great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as cheerios, cocoa puffs, frosted flakes, grapenuts, and trix. The great american cereal book provides a detailed look at how cereal got its start and what made it so popular throughout the decades. It would be tough to say gitlins and topher ellis book the great american cereal book. The great american cereal book is an encyclopedia of more than 800 cereals. The great american cereal book topher ellis coauthored the great american cereal book along with marty gitlin. The great american cereal book showcases more than 400 cereals and includes over 200 images, while fortifying the book with cereal history. Writer of the great american cereal book brings his. Considering a career in the alimentaryresearch field.
The great american cereal book takes us back fast company. Martin marty gitlin author of the great american cereal book. How breakfast got its crunch by martin gitlin and topher ellis. The shimmering gaudiness that is the american cereal industry comes through on its own. Awardwinning writer marty gitlin and coauthor topher ellis provide behindthescenes stories about the creation of these iconic kitchentable companions, with. There are factoids to be learned, like the 1902 boom in cereal manufacturers that followed in the footsteps of. Allow me to present the great american cereal book, billed by amazon as the definitive compendium of breakfast cereal history and lore. If youre a cereal lover, youll enjoy poring through marty gitlin and topher ellis the great american cereal book. Oct 01, 2011 the great american cereal book is also a beautiful book with a ton of high quality package shots.
The american is a novel by henry james that was first published in 1877. Well, if we made them, theyre in the great american cereal book, along with hundreds of other cereals produced in the last 150 or so years. The great american cereal book how breakfast got its. There is a unifying conversation especially amongst americans one can have with someone of their same group revolving around the topic of cereal and cereal box art. Of course marketing crappy food to children and nutritionally void cereals themselves are more and more frowned upon, but the great american cereal book captures a greatest hits of cereal box. Marty gitlin has quite a history as an author, primarily of sports super stars. The great american cereal book wgn radio 720 chicagos.
Despite the gone in a flash brands others just keep on pouring. Feb 15, 20 bill leff learns about the amazing history and mass appeal of this breakfast staple from marty gitlin, coauthor of the great american cereal book available at. The great american cereal book is also a beautiful book with a ton of high quality package shots. The great american cereal book gitlin, martin ellis. We have a few copies of the great american cereal book to give away, along with some cereal of.
Many argue that breakfast is the most important meal of the day, and that it plays a vital role in improving metabolism and giving a muchneeded energy boost on. Of course marketing crappy food to children and nutritionally void cereals themselves are more and more frowned upon, but the great american. When i was six years old id wake up before my parents, fill a large aluminum mixing bowl with capn crunch. Bill leff learns about the amazing history and mass appeal of this breakfast staple from marty gitlin, coauthor of the great american cereal book available at.
Feb 11, 2012 marty gitlin says when he thinks of cereal, he thinks of fun. The great american cereal book is an allencompassing ode to the food, complete with the history of oldschool brands like granose flakes, packaging quirks, and the backstory on all those cartoon. Theres a humorous approach thats appropriate for the subject matter without going overboard. Marty gitlin says when he thinks of cereal, he thinks of fun. Marty gitlin, author of the great american cereal book, sits down with kristi and wayne, to discuss how cereal is forever connected to pop culture. The great american cereal book archives the spectralight. Jan 25, 2012 now there is a book that captures that spirit. The great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as americans love their breakfast cereal, which is second only to milk and soda in supermarket spending. Topher ellis coauthored the great american cereal book along with marty gitlin. May 1620, 2014 backstory with the american history guys airing on various public radio stations. General mills had a great era in the 1960s of making cartoonlike boxes, while post cereals lettering channeled school house rock. Writer of the great american cereal book brings his cereal. The book talks to you about it tells you about how i found this book super easy to read and fun to read.
The great american cereal book is both a history and exhaustive catalogue of breakfast cereals, from posts early elijahs manna a food made of corn, the name of which had to be changed. This enthralling, albeit lightweight history of grainy, sugary breakfast table fare will instantly hook anyone who picks up its visual splendors. The more trivial the subject, the dearer it is to most of its partisans, and the more worthy of scholarship. Mar 20, 2012 now, the 55yearold north olmsted, ohio, resident has his mother to thank for the book he has written, the great american cereal book.
How breakfast got its crunch by gitlin, martin ellis, topher looks at the history of american breakfast cereals from the mid nineteenth century to today, with photographs and four hundred entries for individual brands that provide historical facts and trivia. Many argue that breakfast is the most important meal of the day, and that it plays a vital role in improving metabolism and giving a muchneeded energy boost on unbearably early mornings. Page 290 has a pack shot of hulk limited edition cereal from 2003 to tie in with the universal movie. The great american cereal book how breakfast got its crunch. The book contains pictures of old cereal boxes, vintage ads and rare memorabilia thats fascinating in a mad men wow advertising was so different back then kinda way. The two spent 15 years researching cereal history and. Fuelled by advertising billions and some of the most aggressive and creative marketing in history, the great american cereal book is a pop culture compendium of breakfast cereal history, lore, and over 300 photographic images from the last 100 years. Awardwinning writer marty gitlin and coauthor topher ellis provide behindthescenes stories about the creation of these iconic kitchentable companions, with 350 images of cereal. Awardwinning writer marty gitlin and coauthor topher ellis provide behindthescenes stories about the creation of these iconic kitchentable companions, with 350 images of cereal boxes, vintage ads, and rare memorabilia. At one point, it reached into the 400s on amazons overall book sales list. Martin marty gitlins most popular book is the great american cereal book.
Tophers breakfast cereal character guide books and. Martin marty gitlin is a freelance book writer and journalist based in cleveland, ohio. Summary read a plot overview of the entire book or a chapter by chapter summary and analysis. The great american cereal book is a homage to one of the sweetest, crunchiest foods to grace the breakfast table. In addition to diana, princess of wales greenwood 2008, he has written several history books for students, including works on the landmark brown v. Whether its alpha bits, fruit loops or cocoa crispies. I had a chance to talk about the history of cereal and the fascination with it, with the coauthors of the book, marty gitlin and topher ellis the boxtop, for this short podcast. Topher ellis, coauthor of newly released the great american cereal book, shares his obsession with the breakfast staple and takes a walk down memory lane with a look at his five favorite. Marty gitlin the great american cereal book youtube.
How breakfast got its crunch by marty gitlin and topher ellis abrams image. In the great american cereal book topher ellis and marty gitlin go on an encyclopedic nostalgia trip, and aaron bobrowstrain asks how white bread became white trash. Apr 15, 2012 the great american cereal book is a homage to one of the sweetest, crunchiest foods to grace the breakfast table. Cowritten by marty gitlin and topher ellis more on him in a minute, this new book provides photos and short entries on hundreds of brands, from the longenduring cheerios to the deservedly shortlived. I went to to look for something unrelated, and this popped up on the home page as a recommendation for me. North olmsteds marty gitlin crunches breakfast facts in. How breakfast got its crunch by ellis, topher, gitlin, martin and a great selection of related books, art and collectibles available now at. Americans love their breakfast cereal, which is seco. Abrams books has just published the great american cereal book, a full color 368page hardcover tome of breakfast cereal. The book the great american cereal book was a book that takes you through henrys level of commitment regardless of. Topher ellis a pop culture compendium of breakfast cereal history, lore, and over 300 photographic images from the last 100 years.
Gitlin enjoys eating, collecting and researching each one. Jan 30, 2012 after grappling last week with the weighty issue of new usda school food nutrition standards, lets ease into our monday with something a little fluffier, shall we. The great american cereal book how breakfast got its crunch book. The great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such. The book features more than 300 images of cereal boxes, ads, slogans, character spokespersons and memorabilia. His latest book is a departure from sports, but not from history. The two spent 15 years researching cereal history and trivia. The great american cereal book is a full color 368page hardcover tome of breakfast cereal. Awardwinning writer marty gitlin and coauthor topher ellis provide behind the scenes stories about the creation of these. So a book devoted to a history of breakfast cereals might seem a dubious proposition, trivial and inconsequential.
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