Martin marty gitlin is a freelance book writer and journalist based in cleveland, ohio. The great american cereal book how breakfast got its crunch book. Americans love their breakfast cereal, which is second only to milk and soda in supermarket spending. The great american cereal book takes us back fast company. The great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as cheerios, cocoa puffs, frosted. Well, if we made them, theyre in the great american cereal book, along with hundreds of other cereals produced in the last 150 or so years. The two spent 15 years researching cereal history and trivia.
Topher ellis coauthored the great american cereal book along with marty gitlin. Apr 15, 2012 the great american cereal book is a homage to one of the sweetest, crunchiest foods to grace the breakfast table. The great american cereal book showcases more than 400 cereals and includes over 200 images, while fortifying the book with cereal history. The great american cereal book how breakfast got its crunch. How breakfast got its crunch by marty gitlin and topher ellis abrams the boxtop cereal newsletter by senior editor david morgan. Of course marketing crappy food to children and nutritionally void cereals themselves are more and more frowned upon, but the great american. How breakfast got its crunch by ellis, topher, gitlin, martin and a great selection of related books, art and collectibles available now at. There are factoids to be learned, like the 1902 boom in cereal manufacturers that followed in the footsteps of.
There is a unifying conversation especially amongst americans one can have with someone of their same group revolving around the topic of cereal and cereal box art. Summary read a plot overview of the entire book or a chapter by chapter summary and analysis. What was the best tasting, worst tasting, worst for you cereal, and then of course it went to the welldesigned vintage cereal boxes found in the great american cereal book abrams, 2012. The book contains pictures of old cereal boxes, vintage ads and rare memorabilia thats fascinating in a mad men wow advertising was so different back then kinda way. Mar 20, 2012 now, the 55yearold north olmsted, ohio, resident has his mother to thank for the book he has written, the great american cereal book. The great american cereal book is an allencompassing ode to the food, complete with the history of oldschool brands like granose flakes, packaging quirks, and the backstory on all those cartoon. Fuelled by advertising billions and some of the most aggressive and creative marketing in history, the great american cereal book is a pop culture compendium of breakfast cereal history, lore, and over 300 photographic images from the last 100 years. Awardwinning writer marty gitlin and coauthor topher ellis provide behindthescenes stories about the creation of these iconic kitchentable companions, with 350 images of cereal boxes, vintage ads, and rare memorabilia. North olmsteds marty gitlin crunches breakfast facts in. The two spent 15 years researching cereal history and. Martin marty gitlin has 171 books on goodreads with 2146 ratings. This enthralling, albeit lightweight history of grainy, sugary breakfast table fare will instantly hook anyone who picks up its visual splendors. Martin marty gitlins most popular book is the great american cereal book. Marty gitlin the great american cereal book youtube.
A pop culture compendium of breakfast cereal history, lore, and over 300 photographic images from the last 100 years. So a book devoted to a history of breakfast cereals might seem a dubious proposition, trivial and inconsequential. The great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as cheerios, cocoa puffs, frosted flakes, grapenuts, and trix. In addition to diana, princess of wales greenwood 2008, he has written several history books for students, including works on the landmark brown v. The great american cereal book is a homage to one of the sweetest, crunchiest foods to grace the breakfast table. Many argue that breakfast is the most important meal of the day, and that it plays a vital role in improving metabolism and giving a muchneeded energy boost on unbearably early mornings.
How breakfast got its crunch there must be a rule of thumb in popculture archaeology that states that the allure of any topic is inversely related to its assigned importance in the affairs of humanity. The book the great american cereal book was a book that takes you through henrys level of commitment regardless of. The book talks to you about it tells you about how i found this book super easy to read and fun to read. Think twice, for you will spend many a greyishgreen hour whomping roomtemperature cream of mushroom onto sidewalks, to compare its similarity to vomit with that of tapioca. In the great american cereal book topher ellis and marty gitlin go on an encyclopedic nostalgia trip, and aaron bobrowstrain asks how white bread became white trash. The great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as americans love their breakfast cereal, which is second only to milk and soda in supermarket spending. Considering a career in the alimentaryresearch field. Bill leff learns about the amazing history and mass appeal of this breakfast staple from marty gitlin, coauthor of the great american cereal book available at. Oct 01, 2011 the great american cereal book is also a beautiful book with a ton of high quality package shots. Awardwinning writer marty gitlin and coauthor topher ellis provide behindthescenes stories about the creation of these iconic kitchentable companions, with. Martin marty gitlin author of the great american cereal book. The great american cereal book book snoisle libraries. The great american cereal book provides a detailed look at how cereal got its start and what made it so popular throughout the decades. Americans love their breakfast cereal, which is seco.
The great american cereal book gitlin, martin ellis. The more trivial the subject, the dearer it is to most of its partisans, and the more worthy of scholarship. Topher ellis a pop culture compendium of breakfast cereal history, lore, and over 300 photographic images from the last 100 years. Cowritten by marty gitlin and topher ellis more on him in a minute, this new book provides photos and short entries on hundreds of brands, from the longenduring cheerios to the deservedly shortlived. The great american cereal book how breakfast got its crunch abebooks. Awardwinning writer marty gitlin and coauthor topher ellis provide behindthescenes stories about the creation of these iconic kitchentable companions, with 350 images of cereal. Writer of the great american cereal book brings his cereal.
Of course marketing crappy food to children and nutritionally void cereals themselves are more and more frowned upon, but the great american cereal book captures a greatest hits of cereal box. Page 290 has a pack shot of hulk limited edition cereal from 2003 to tie in with the universal movie. Allow me to present the great american cereal book, billed by amazon as the definitive compendium of breakfast cereal history and lore. I went to to look for something unrelated, and this popped up on the home page as a recommendation for me. The shimmering gaudiness that is the american cereal industry comes through on its own. Jan 30, 2012 after grappling last week with the weighty issue of new usda school food nutrition standards, lets ease into our monday with something a little fluffier, shall we. Writer of the great american cereal book brings his. How breakfast got its crunch by martin gitlin and topher ellis. Cereals and their cartoon spokescharacters are some of.
Marty gitlin says when he thinks of cereal, he thinks of fun. When i was six years old id wake up before my parents, fill a large aluminum mixing bowl with capn crunch. Gitlin enjoys eating, collecting and researching each one. The american is a novel by henry james that was first published in 1877.
The great american cereal book is an encyclopedia of more than 800 cereals. The great american cereal book is also a beautiful book with a ton of high quality package shots. If youre a cereal lover, youll enjoy poring through marty gitlin and topher ellis the great american cereal book. The great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such. The great american cereal book is a full color 368page hardcover tome of breakfast cereal. Marty gitlin has quite a history as an author, primarily of sports super stars. Jan 25, 2012 now there is a book that captures that spirit. Jan 31, 2012 the great american cereal book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as cheerios, cocoa puffs, frosted. It would be tough to say gitlins and topher ellis book the great american cereal book. Whether its alpha bits, fruit loops or cocoa crispies. The book features more than 300 images of cereal boxes, ads, slogans, character spokespersons and memorabilia. We have a few copies of the great american cereal book to give away, along with some cereal of. The great american cereal book live radio interview topher ellis chats with morgan white jr. Despite the gone in a flash brands others just keep on pouring.
Marty gitlin, author of the great american cereal book, sits down with kristi and wayne, to discuss how cereal is forever connected to pop culture. The great american cereal book how breakfast got its. How breakfast got its crunch by martin gitlin and topher ellis 2012, hardcover at the best online prices at ebay. Many argue that breakfast is the most important meal of the day, and that it plays a vital role in improving metabolism and giving a muchneeded energy boost on. Feb 11, 2012 marty gitlin says when he thinks of cereal, he thinks of fun. The great american cereal book digs in to the history of our breakfast staple by cyrus taylor. The great american cereal book wgn radio 720 chicagos. Topher ellis, coauthor of newly released the great american cereal book, shares his obsession with the breakfast staple and takes a walk down memory lane with a look at his five favorite. But such is not the case, as proven by the great american cereal book. The great american cereal book archives the spectralight. The great american cereal book topher ellis coauthored the great american cereal book along with marty gitlin.
The great american cereal book is both a history and exhaustive catalogue of breakfast cereals, from posts early elijahs manna a food made of corn, the name of which had to be changed. Theres a humorous approach thats appropriate for the subject matter without going overboard. Read about the great american cereal book theres a prize. How breakfast got its crunch by gitlin, martin ellis, topher looks at the history of american breakfast cereals from the mid nineteenth century to today, with photographs and four hundred entries for individual brands that provide historical facts and trivia. North olmsteds marty gitlin crunches breakfast facts in the. Feb 15, 20 bill leff learns about the amazing history and mass appeal of this breakfast staple from marty gitlin, coauthor of the great american cereal book available at.
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